Dragons' Den Star Turns Need For PPE Into Startup

*Direct Quotation by Author Sean Silcoff of the Globe&Mail*

"Dragons' Den star Michele Romanow and business partner Anatoliy Melnichuk set out to do a good deed when they went looking for scarce personal protective equipment in late March as the COVID-19 pandemic spread. 

Within days, they had flown 100,000 N95 respirator masks to Canada, sourced from Chinese manufacturers through contacts Mr. Melnichuk knew from his days running the partners' Toronto e-commerce startup Buytopia. They donated half the masks to organizations in need, then took to social media to ask if anyone needed the rest. 

"My phone erupted," Mr. Melnichuk said. "We had at least 300 calls a day. I realized this is a bigger need and we could probably help."

Four months later, the paid have turned that charitable act into what Ms. Romanow calls "one of the fastest-growing companies I've ever dealt with." 

Their Safe Direct Medical Supplies online marketplace- Mr. Melnichuk is chief executive, Ms. Romanow is a director- has imported and distributed 10 million masks, four million gowns, thousands of bottles of hand sanitizer and hundreds of thousands of face shields throughout Canada."